Why Most Communication Problems Are Really Decision Failures
Most communication problems show up late in the process. They appear as unclear messages, confused audiences, misinterpretations, or public pushback.
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Why Most Social Media Fails Before the First Post
Why Most Social Media Fails Before the First Post Most social media doesn’t fail because of algorithms, reach, or posting frequency.It fails before anything is published. The underlying problem is rarely creative. It is almost always strategic. Organizations post regularly, follow platform advice, and still see no traction. Not because the content is bad, but … Read more
Why Click-to-Message Ads Often Fail Before the First Conversation
Click-to-message ads seem like a great idea. You pay for direct interactions with potential customers, opening the door to personalized conversations and conversions. But what if that engagement isn’t real? What if your ad budget is being drained by inflated metrics that don’t translate into actual sales?
Welcome to The Pig Pen
Welcome to The Pig Pen, the official blog of Soaring Pig Studios. I’m Stephen Dafoe, a storyteller at heart with more than 25 years of experience in publishing, marketing, and media. From community journalism to video production, from writing books to building digital brands, I’ve spent my career crafting narratives that inform, engage, and entertain. … Read more