Why Isn’t My Social Media Working? (And How to Fix It for Good) You post regularly, follow all the “best practices,” and even throw in a few hashtags—but nothing happens.
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Click-to-message ads seem like a great idea. You pay for direct interactions with potential customers, opening the door to personalized conversations and conversions. But what if that engagement isn’t real? What if your ad budget is being drained by inflated metrics that don’t translate into actual sales? …
Continue ReadingClick-to-Message Ads: How Fake Engagement Is Burning Your Ad Budget