Education

Why Most Social Media Fails Before the First Post

by
Overhead view of people using laptops and tablets, surrounded by speech bubbles with social media engagement words like "LIKE," "CLICK," "HELLO," and "SHARE." The Soaring Pig Studios logo is featured in the image.

Why Most Social Media Fails Before the First Post Most social media doesn’t fail because of algorithms, reach, or posting frequency.It fails before anything is published. The underlying problem is rarely creative. It is almost always strategic. Organizations post regularly, follow platform advice, and still see no traction. Not because the content is bad, but … Read more

Why Click-to-Message Ads Often Fail Before the First Conversation

by
A black computer keyboard with a red "SCAM ALERT" key, featuring the Soaring Pig Studios logo with a flying pig. Symbolizing Soaring Pig Studios' warning about the issue of fake engagement in click-to-message ads

Click-to-message ads seem like a great idea. You pay for direct interactions with potential customers, opening the door to personalized conversations and conversions. But what if that engagement isn’t real? What if your ad budget is being drained by inflated metrics that don’t translate into actual sales?