I work with organizations where accuracy, judgment, and clarity matter. Not louder communication. Not trend-driven messaging. Clear thinking that holds up when it reaches the real world.
Most communication failures aren’t creative problems. They’re judgment problems. Context gets lost. Intent is misread. Decisions don’t land the way they were meant to. My work sits at that intersection, where clarity, responsibility, and consequence matter. My perspective was shaped not only by public-sector work, but by years spent publishing and editing real-time content where framing, accuracy, and public interpretation carried immediate consequences.
Public-Sector Experience
I spent twelve years as an elected municipal councillor and served on multiple boards and regional bodies. That experience shaped how I approach communication. Messages don’t exist in isolation. They land in meetings, systems, and communities where decisions have operational, financial, political, and public consequences. Getting them wrong costs trust and time.
The Work I Do
When organizations hire me, I work directly with them to shape the message and build the material that carries it into the real world. Depending on the project, that includes video, photography, graphic design, campaign assets, web content, internal materials, and board-ready communications.
Strategy here does not stop at recommendations. In most engagements, I produce the work itself, built with the same strategic intent that shaped the message.
How I Work
Most communication problems aren’t caused by a lack of effort. They’re caused by poor framing, missing context, or decisions made too early or too late. I work deliberately and carefully, asking questions that clarify intent and slowing things down when shortcuts would create confusion later. The goal is not visibility or volume. It’s clarity that holds under pressure.
Credentials
Credentials that support the work.
Digital Marketing Institute
American Marketing Association
If you’re dealing with a communication problem that requires judgment, restraint, and clarity, get in touch. Some projects start with a defined need. Others start with a conversation to determine whether there’s a real problem to solve.