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Click-to-Message Ads: How Fake Engagement Is Burning Your Ad Budget

A black computer keyboard with a red "SCAM ALERT" key, featuring the Soaring Pig Studios logo with a flying pig. Symbolizing Soaring Pig Studios' warning about the issue of fake engagement in click-to-message ads

Click-to-message ads seem like a great idea. You pay for direct interactions with potential customers, opening the door to personalized conversations and conversions. But what if that engagement isn’t real? What if your ad budget is being drained by inflated metrics that don’t translate into actual sales? …

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