Why Most Social Media Fails Before the First Post Most social media doesn’t fail because of algorithms, reach, or posting frequency.It fails before anything is published. The underlying problem is rarely creative. It is almost always strategic. Organizations post regularly, follow platform advice, and still see no traction. Not because the content is bad, but … Read more
Click-to-message ads seem like a great idea. You pay for direct interactions with potential customers, opening the door to personalized conversations and conversions. But what if that engagement isn’t real? What if your ad budget is being drained by inflated metrics that don’t translate into actual sales?
Welcome to The Pig Pen, the official blog of Soaring Pig Studios. I’m Stephen Dafoe, a storyteller at heart with more than 25 years of experience in publishing, marketing, and media. From community journalism to video production, from writing books to building digital brands, I’ve spent my career crafting narratives that inform, engage, and entertain. … Read more